Are you sure that you have put in your serial number, both the action browser and the shape tool would be missing in the personal version of the software. Go to Help and make sure you see a serial number and not a button that says register.
Your reference number is: 00474903
If you open ActivInspire up on your Mac computer, please click on Help>About. In bold the version number and also personal/professional will be stated.
If you are using personal edition, these features will be disabled as it is only available in the professional version of the software. To upgrade to the professional edition, please enter your ActivInspire license number to the ‘Activation number’ field by going to Help>About>Register and accepting the terms and conditions and clicking on ‘Done’.